eBay is a good platform to sell your product, however as a new seller you are hampered by beginner feedback ratings. It takes time to build up your feedback level that lets you gain the trust of buyers. Some buyers may not mind but a number of them do. If you are a user of social networking sites like Facebook, why not harness the popularity of these sites to sell your products? Suppose you have an average number of Facebook friends. Let’s assume a conservative number like 200. To market your product, you post an image and a link to an order form on your own online store or blog shop. Suppose only 1% of your friends decide to buy your product, you have made 2 successful sales. Whoa, this doesn’t sound like a lot. Pretty sad eh? However, imagine if you persuade 10 of your friends on Facebook to post a similar link on their profile to your product to market it to THEIR friends. Suppose all of your 10 friends have 200 friends each and 2% of their friends buy your product. You would have been 20 sales through them! ‘But why would they help me?’ Easy, you provide them an incentive and that they can join without any obligations. If you own a Wordpress blog that sells your products, you can download an affordable Wordpress plugin called ‘WP Affiliate Platform‘. This is how it works:
- A visitor visits your (the admin who installed the wordpress affiliate platform) blog/site and decides to become an affiliate after viewing the products/services you offer.
- The visitor signs up for an affiliate account
- He can now get affiliate banner/links for your products that he can put on his website to direct traffic to your site.
- A customer visits this affiliate’s website and clicks on an affiliate banner/link (Wordpress affiliate platform tracks this click)
- The customer decides to buy product(s) from your site and pays for it (Wordpress affiliate platform tracks this sale)
- The WordPress Affiliate Platform rewards the affiliate (who directed the traffic) with a commission
You can occasionally post a link to your product on your Facebook profile and encourage your affiliates (your Facebook friends) to do the same. Of course you wouldn’t want to piss everyone off by spamming too often. So perhaps once a week during peak timings of the day when you expect everyone to be chilling out Facebooking. The incentive for your affiliates to marketing your product stems of course from the fact that they get paid a cut of every item you sell!
